Velorution, London
Premium bicycle purveyors, Velorution, relocated this month to a new larger retail space on Great Portland Street.
Jardine Couture Retail Interiors were brought in to project manage and help implement the overhaul from tired office space, to eye-catching retail space.
Working with product designer Henny van Nistelrooy of Studio HNV, the new interior provides a bright, spacious showcase of bikes and accessories.
Custom-designed for the store, Studio HNV’s beautiful and flexible modular shelving system proved such a success, it is now available as an off-the-shelf product. The ‘Revolver’ system is part of a range of furniture manufactured through Jardine Couture for Velorution, including bespoke point of sale and storage units and sales counters.
